Back to Job Opportunities

Account Director

Marketing

Full Time Makati

Job Description

The Account Director for Integrated Marketing Communications (IMC) will lead strategic planning and execution of multi-channel marketing campaigns for key clients. This role requires a strong understanding of brand strategy, creative development, media planning, and digital integration. The Account Director will serve as the primary liaison between clients and internal teams, ensuring seamless delivery of innovative and impactful campaigns that drive measurable results. Additionally, this role is responsible for driving business growth by identifying new opportunities, expanding client relationships, and contributing to the overall growth of the IMC division.

Responsibilities

Client Leadership:
  • Senior point of contact for client stakeholders for all related projects including leading all ongoing monthly/quarterly client performance reviews
  • Work collaboratively with senior client stakeholders to identify and communicate potential client efficiencies in terms of procurement patterns, buying cycles, product category focus and alternative development to deliver value and enhance ROI for our clients
  • Build and maintain strong client relationships, ensuring trust and long-term partnership with existing and new clientele
  • Ensure client satisfaction and prompt delivery of services by providing quality, value-added services, and solutions
  • Act as a key contact for clients on marketing communications solutions
Strategic Planning:
  • Strategize and develop effective business plans to achieve the team’s budget targets
  • Develop integrated marketing strategies aligned with client objectives
  • Oversee campaign planning across ATL, BTL, digital, social, and experiential channels
Business Growth:
  • Working closely with the General Manager to identify growth opportunities and the negotiation of new contractual and commercial terms for any new business opportunities
  • Actively establish new business leads within existing and prospective clients and develop business proposals
  • Collaborate with senior leadership to develop growth strategies for the IMC division
  • Lead pitches and proposals to secure new accounts and projects
Team Management:
  • Lead and mentor the members of the IMC Team
  • Coordinate with creative, media, and production teams/vendors to ensure timely and quality delivery
  • Manage overall progress and development of accounts and projects
Financial Management:
  • Responsible for the successful P&L management including delivering against budgets, revenue forecasting and tracking of performance KPIs
  • Ensure accurate billing and adherence to financial targets
  • Responsible for the profitability of the allocated accounts
Performance Measurement:
  • Devise and deliver all internal and external process enhancements to ensure excellent service delivery of our outsourcing procurement model and achievement of all operational KPIs/satisfy all contractual obligations
  • Define KPIs and oversee campaign performance analysis
  • Present insights and recommendations for continuous improvement

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • Minimum of 18 years’ of relevant experience in marketing or project management, preferably from a marketing agency background, with at least 8 years in a leadership role
  • Proven track record in managing large-scale, multi-channel campaigns and driving business growth
  • Strong understanding
  • Excellent leadership, communication, and negotiation skills of digital marketing, media planning, and brand strategy
  • Strategic thinking and problem-solving
  • Extensive experience in engaging and influencing cross functionally, particularly across multiple client marketing/brand teams and procurement teams
  • Passion for clientele servicing to provide quality service
  • Financial acumen and business development expertise
  • Good knowledge and interest in latest industry trends, technology solutions and best practices
  • Strong project management skills
  • Strong in marketing proposals and client/senior management presentations
  • Problem solving and the ability to identify and clearly present solutions
  • Multi-tasker who is strong in organization and attention to details
  • Work independently yet contribute as a team player
  • Ability to manage multiple projects under tight deadlines
  • Able to work under pressure in a dynamic and fast-paced environment
  • Understanding of individual cultural differences and ability to establish and maintain relationships with colleagues and clients
  • Excellent written and verbal English communication skills
  • Willingness to travel, as and when required

Benefits

  •  Competitive salary package
  • HMO coverage
  • Vacation Leaves and Sick Leaves
  • Performance and annual incentives
  • Career development and promotion opportunities